Logotype

The horizontal lockup, its three parts, and the proportions that never change.

The mark

The logotype is always horizontal and, except in exceptional cases, red.

The tagline Premium Quality always sits beneath the logotype, set in Century Gothic and spanning exactly the same width. The proportions of the tagline and the logotype are fixed and must never be altered.

Rules

Horizontal only. There is no stacked or vertical lockup.
Red is the default. Black is permitted only where red cannot reproduce.
The tagline matches the logotype’s width, never a different measure.
Scale the lockup as a whole. Never scale one part against the other.

Fig. 1The primary lockup: logotype, registered mark and tagline.

Anatomy

Three parts travel together and are supplied as one piece of artwork.

Parts

Logotype — the word Ronix, carrying the brand red.
Registered mark — set at the cap height of the logotype, top right.
Tagline — Premium Quality, letter-spaced to the full width of the logotype above it.

Nothing may be added to the lockup and nothing may be removed, with one exception covered under minimum size: where the mark is carved or lasered, the tagline may be dropped.

Fig. 2On white — the standard reproduction.

Fig. 3On black — the tagline reverses to white, the logotype stays red.