Brand Guidelines

Ronix Brand Guidelines  /  Corporate Identity  /  Clear space & size

Clear space & size

One R-width of clear space on every side, and the minimum width for each format.

Clear space

The minimum clear space around the logo is the width of the R in Ronix. That measure scales with the mark, so it holds at every size.

Rules

  • Keep one R-width clear on all four sides, as a minimum. More is always fine.
  • Nothing enters that space — no text, rule, image edge, fold or trim.
  • Measure from the outer edge of the artwork, including the tagline.
R R R R
Fig. 1The hatched band is the minimum clear space, one R-width on every side.

Minimum size

The logo is the most prominent part of the brand. A minimum size keeps it legible in application. Set the logo’s width from the size of the thing it sits on.

Rules

  • Never go below the width given for the format in hand.
  • Where the mark is carved or lasered, the tagline may be dropped; the logotype alone may then go as small as 0.7 cm wide.
  • On billboards the logo is at least one fifth of the billboard’s width.
2.5 cm
A5, A6 or smaller
3.5 cm
A4
5 cm
A3
7 cm
50×70 cm, A2
10 cm
100×70 cm, A1
Fig. 2Minimum logo width by background size. Bars are to relative scale.

The table

Background sizeLogo’s minimum width
A5, A6 or smaller2.5 cm
A43.5 cm
A35 cm
50 × 70 cm, A27 cm
100 × 70 cm, A110 cm
Billboard1/5 of the billboard width
Carved or lasered, no tagline0.7 cm
Fig. 3Minimum widths. Where a format falls between two rows, take the larger.