Colour
Four brand colours in CMYK, RGB, HEX and Pantone, plus the black tint ladder.
The four colours
Consistent colour carries brand recognition. For print the colour code is CMYK; for screen, including websites, it is RGB. Specify from the row that matches the medium — never convert by eye.
Ronix Red
Black
Grey
White
The red carries two RGB values. 237 / 28 / 36 (#ED1C24)
is the value in the supplied logo artwork and is the one to use on screen.
255 / 0 / 0 is the arithmetic conversion of CMYK 0/100/100/0 and appears
in older printed copies of this guideline. Match the artwork, not the conversion.
Black tints
Black is available as a tint ladder in ten-percent steps. The ladder exists to give the logo a background, not to introduce new brand colours.
Rules
- Use a tint as a background, never as a second brand colour.
- The red logo needs a light tint behind it. From 60 % the contrast is too low — reverse the logo instead.
- Do not tint the red. Red is used at full strength or not at all.
Print and screen
The palette on this page governs the logo and printed collateral. Interfaces use a wider screen palette, documented under User Interface → Colour, which carries background and foreground ramps this palette does not define.
Which to use
- Print, packaging, signage, vehicle livery, merchandise — this page.
- Website, apps, product interfaces — the interface palette.
- The logo, anywhere — always this page.
| Where | Colour code | Defined in |
|---|---|---|
| Print and packaging | CMYK, Pantone | This page |
| Logo, any medium | CMYK / RGB as listed | This page |
| Website and apps | RGB / HEX | UI Colour |
| Interface components | Design tokens | Token reference |