Backgrounds — Ronix Brand Guidelines

Approved backgrounds

The logo is most commonly used on white. It may also sit on grey, silver and red.

Where red cannot be reproduced — a fax header, a single-colour stamp, an engraved plate — black may be used instead.

Rules

White first. Choose another background only when the design calls for it.
On red, the logotype reverses to white; it never sits red on red.
On silver, keep the logo away from the brightest part of the gradient.
Black is a substitute for red, not an alternative to it.

Fig. 1White — the standard background.

Fig. 2Silver — for foil, plate and metal finishes.

Fig. 3Grey — the tagline reverses to white.

Fig. 4Red — the whole lockup reverses to white.

Single colour

Where only one colour is available, the whole lockup takes that colour. Both parts change together; a black logotype never keeps a grey tagline.

When

Fax headers, forms and other single-colour print.
Engraving, embossing, etching and laser marking.
Any process that cannot hold the brand red.

Fig. 5All black, on white.

Fig. 6All white, on black.

On photography

A photograph is not an approved background. Where the logo must appear over an image, give it a plain field to sit on — a white panel, or a solid band of red or black.

Rules

Never place the logo directly on a busy or detailed image.
The panel carries the full clear space; the image starts outside it.
Contrast is judged at the logo’s smallest reproduction, not at full size.

Fig. 7Correct — the logo sits on its own white panel.

Fig. 8Wrong — the logo placed straight onto the photograph.