Brand Guidelines

Since 2004 · Premium Quality

Brand Guidelines

One brand, two disciplines. How the mark is drawn, spaced and printed — and how the same brand behaves on screen, component by component.

Part one

Corporate Identity

The logo and everything that protects it. Construction, clear space, minimum sizes, the print palette, the typeface, and the thirteen things that must never be done to the mark.

  • Logotype
  • Misuse
  • Clear space
  • Colour
  • Typography
  • Backgrounds
Open Corporate Identity

Part two

User Interface

The brand on screen. Layout and grid, the screen palette and type scale, and every component in the library — documented as working code you can open and interact with.

  • Foundations
  • 16 component chapters
  • Token reference
  • Component index
Open User Interface

The palette

Ronix Red

HEX#ED1C24

Black

HEX#000000

Grey

HEX#6D6E71

White

HEX#FFFFFF

Three things to get right

01

Place, never redraw

Always use the supplied artwork. The mark is never rebuilt from a font, retraced or approximated.

02

One R of air

The clear space around the logo is the width of the R in Ronix, on all four sides, at every size.

03

Right palette, right medium

CMYK for print, RGB for screen. Take the value from the medium you are working in rather than converting it yourself.